The Complete Guide to Amazon PPC for eCommerce Brands in 2025

Amazon PPC (Pay-Per-Click) continues to be a powerhouse tool for eCommerce growth. In 2025, with increased competition and evolving ad formats, it’s more important than ever to have a smart PPC strategy. Brands should start with thorough keyword research, utilize Sponsored Products, Brands, and Display ads effectively, and segment campaigns by match types and product categories. AI-based bid automation tools and real-time data monitoring are crucial for staying competitive. Consistent testing, clear goals (ACoS vs. TACoS), and using Amazon’s new targeting features such as audience insights and lifestyle segments can make or break success. A strong PPC strategy should align with your product lifecycle, inventory, and seasonality.